Coming Soon
The Story Behind Croce Imperiale
A visit to a tiny Baroque church in Castellammare, tucked behind a plain brick wall. You'd never know it was there. I walked in and knew I had to create something.
My Story
Where Sicily
Where Sicily
Meets the World
I'm Sicilian through and through. My mom is from Castellammare del Golfo, near Palermo. My dad is from Porto Empedocle, in the province of Agrigento. West coast, two and a half hours apart, but the same deep roots.
I grew up in my parents' tile and stone showroom, designing kitchens and bathrooms. But my nana was a seamstress who worked for Halston and Bill Blass when she came to New York, and I guess fashion was in my genes. I always loved fashion a little bit more.
"I don't follow trends. I follow stories. Every bead, every charm, every color is chosen because it has something to say."
A little over 10 years ago, I taught myself to make bracelets on YouTube, started selling to friends and family, and life took me on a ride I never expected. Someone told me, "No one's going to buy bracelets." I said, "You don't know who you're talking to."
From my bedroom at my parents' house to a studio in New Jersey with a team of incredible women who've been with me for years, each bracelet still tied by hand, one knot at a time. I'm constantly reinventing, designing collections that tell a story for people to relate to. And I wouldn't change a thing.
